There’s stiff competition in South Africa’s small-hatchback market and Hyundai is taking on Volkswagen Polo with its new-generation i20. While the Polo can still be considered the king or queen of the B segment hatchback market, Hyundai is a big player as well notes motoring journo Melinda Ferguson. While the target market is broad, Hyundai is probably focusing on the young and trendy buyer with the new i20 she says.
Source – http://www.capetalk.co.za/articles/417820/review-hyundai-going-all-out-to-grab-vw-polo-market-with-sporty-new-i20
